Objective
The objective is to design a wine label exploring varied approaches to designing a quality wine brand. Create an original brand solution for the label through solid concept and aesthetic decisions. Consider the target audience and end-user in the creation of the finished design. Data collection and analysis required such as research case studies of existing packaging. Experiment with ideation techniques, such as thought mapping, word lists, and sketching.
Target Audience
Anyone who is looking to try a malbec wine and wanting to indulge into their mysterious and jokester energy.
Story Statement
A wine bottle that carries the energy of an abandoned or haunted building. People like feeling mysterious and this bottle can get them to tap into that energy. Who haunts the building? A jokester with a trickery mind who likes to joke with the guests. You might become the best jokester of the party after drinking this wine.
Moodboard
Sketches
Brand Logo Digital Iterations
Final Brand Logo
Final Label
Mockup
