Objective
The objective was to create a packaging solution for an object that functions to protect and display the object, but also must have a functional use or interaction with the object being packaged. The goal is to eliminate packaging waste by making the housing a reusable and functional element of a basic system. Original branding for the solution is critical, and solutions should consider the aesthetics of an existing object in the approach to brand and material choice. Integration of instructions for use of the package is required and should be incorporated into the final design.
Product
A packaging design that reflects a sustainable, re-use, and as a multi-use object.
*The album, artist, and song, is not part of the design. Design will be focused on the packaging and the record label’s brand.*
Packaging Inspiration
Persona
Lola is a 20 year old woman in college and has a hobby of collecting albums from her favorite groups to ease her stresses of daily life. She collects CDs, photo albums, and is interested in K-Pop. She likes displaying her albums in her room and wishes music companies had a world conscious packaging option that could be multi-use in a way to help display her albums.
Record Label - Brand Name Ideas
Packaging Company - Brand Name Ideas
- Noto Records
- SpinNest
- TrackFrame
- RetroRest
- MelodyMount
- ArkStand
- MuuStand
Structure Testing
Sketches
Brand Identity Logo
Iconography
Packaging Design
Photoshoot
Brand Expansion
